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Dubeau Services Conseils - Pourquoi la GRC ? - Dubeau Services Conseils
pinit_fg_en_rect_gray_20 Dubeau Services Conseils - Pourquoi la GRC ? - Dubeau Services Conseils

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La GRC, un projet fort pour l’entreprise

Ce n'est rien de moins que de donner ou redonner toute sa place à une relation privilégiée et durable entre le client et son fournisseur. Le « Projet GRC » devient la référence pour tous les services et tous les membres du personnel en contact avec le client.

Client et fournisseur deviennent plus proches, les processus doivent être repensés pour un maximum de transparence et d’efficacité.

Chacun doit désormais connaître - sinon anticiper - les actions de l’autre et y réagir plus directement. Cela peut impliquer pour certaines organisations:

  • une profonde révision de sa culture, des mentalités et comportements, remettre le client à la place privilégiée qui doit être la sienne;
  • accepter le dialogue avec lui et le cas échéant accepter sa critique. Une refonte des processus opérationnels de l’entreprise : marketing, informatique, service clientèle, logistique, finance, production, recherche-développement, ressources humaines, direction…

 

La mise en place ou le redéploiement de l'infrastructure informatique logiciel et matériel permettant la mise en place de nouveaux processus bien définis et mieux contrôlés est un investissement dont vos ressources humaines et votre entreprise bénéficeront.

 

Augmenter votre chiffre d’affaires et votre volume de clients tout en conservant la même qualité de services à la clientèle et ce, en optimisant le travail de vos ressources humaines.

Eric Dubeau 2016
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